Amanda Blum

15th July 2017

ON TRUSTING IN THE PROCESS OF LIFE (even when you’re in denial)

Ten years ago (when I was 22, living at home, and thinking tomorrow would never come) my mum came home with a fruit tree shrub. We didn’t know what it was. Maybe lemons? Maybe limes? “How long do you think […]
15th June 2017
How to find your purpose in life www.amandablum.com

Existential Crisis + The Truth About “Finding Your Purpose”

  Like many Millennials, I hit my 20s wanting to “change the world”.  I joined political campaigns and volunteered at non-profits, trying to engineer a way I could be a full-time humanitarian.  I’m one of those report stats that say: […]
7th May 2017
How to start a business www.amandablum.com brand storytelling

TO START A BUSINESS YOU HAVE TO SLAY YOUR DEMONS

Bit of a dramatic title. Or is it? I’ve already said that I believe business is a spiritual journey and that success is dependent on our ability to mitigate fear and self-sabotage. Many of the things we go through (confusion, over-thinking, […]
7th May 2017
How to write good copy

GET THEM AT THE FIRST SENTENCE (HOW TO WRITE GOOD COPY)

  Once upon a time doesn’t work in business. Neither does “We deliver tech-savvy solutions” Or “Reach your full potential” (Coaches are fond of that one!) When it comes to your website, every word is precious real estate. Each sentence […]
7th May 2017
This is your brand's secret weapon - use it. how to tell your brand story www.amandablum.com

THIS IS YOUR BRAND’S SECRET WEAPON – USE IT

By now you’d have heard of Simon Sinek and the power of WHY. What you probably haven’t heard is Jonathan Field’s take on Story Blindness. These two make a potent combination. Hear me out on this, it’s game-changing. If you’re […]
2nd May 2017
THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO - brand storytelling www.amandablum.com

THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO

Ever visit a website and after scrolling the home page (for all of 7 seconds), think, “Nah, can’t be bothered!” That’s because you were greeted with TMI (too much information) or cheesy sales talk. Like one of these gems: “We’re a leader in……” […]
20th April 2017

TAMING THE BEAST OF DISSATISFACTION

  There’s this dis-ease that goes around by the name of dissatisfaction. Never enough. Always wanting more, needing more, waiting for the next big hit. We’re like addicts waiting for the next high. I suffer from it frequently. No matter […]
20th April 2017
How to create opportunities

HOW TO CREATE OPPORTUNITIES (AND THE NERVE TO LET IT HAPPEN)

I really believe so much of how we experience life (and the opportunities we create for ourselves) is down to our attitude. Every one has a sob story. Everyone can give a list of reasons of why their life is […]
20th April 2017
What to do when you feel creatively stuck

THE WAITING ROOM OF CREATIVITY

People in entrepreneurship and creative circles worry about competition, people stealing their ideas, or creative blocks. That’s the ego’s way of looking at things: in fear and scarcity. There is always enough to go around. So long as we are […]