Blog

7th May 2017
This is your brand's secret weapon - use it. how to tell your brand story www.amandablum.com

THIS IS YOUR BRAND’S SECRET WEAPON – USE IT

By now you’d have heard of Simon Sinek and the power of WHY. What you probably haven’t heard is Jonathan Field’s take on Story Blindness. These two make a potent combination. Hear me out on this, it’s game-changing. If you’re […]
2nd May 2017
THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO - brand storytelling www.amandablum.com

THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO

Ever visit a website and after scrolling the home page (for all of 7 seconds), think, “Nah, can’t be bothered!” That’s because you were greeted with TMI (too much information) or cheesy sales talk. Like one of these gems: “We’re a leader in……” […]
20th April 2017

TAMING THE BEAST OF DISSATISFACTION

  There’s this dis-ease that goes around by the name of dissatisfaction. Never enough. Always wanting more, needing more, waiting for the next big hit. We’re like addicts waiting for the next high. I suffer from it frequently. No matter […]
20th April 2017
What to do when you feel creatively stuck

THE WAITING ROOM OF CREATIVITY

People in entrepreneurship and creative circles worry about competition, people stealing their ideas, or creative blocks. That’s the ego’s way of looking at things: in fear and scarcity. There is always enough to go around. So long as we are […]
20th April 2017
freeing the mind

FREEING THE MIND

  I talk a lot about “Freeing the Mind” because I truly believe life is a mind game. We get conditioned by society. We develop fears that aren’t real. We have inner conflicts. Many people never fulfil their potential because they […]
19th March 2017
ncrease sales www.amandablum.com

MY BEST SALES ADVICE

  First, a confession. I’m one of those entrepreneurs who hates the word Sales. I know, a massive contradiction. Maybe its semantics, or a type of mental reframing, but I’ve never seen what I do (or help others to do) […]
2nd February 2017
BE UNIQUE www.amandablum.com storytelling singapore

MAKE UNIQUENESS PART OF HOW YOU ROLL

Last night over networking drinks, a good friend said those dreaded words: “The market is saturated, it’s become difficult for me to do business and I’m seriously questioning whether I should continue.” Ahhhh, I wanted to flail my arms and […]
24th January 2017
Let truth be your brand #storytelling www.amandablum.com

LET TRUTH BE YOUR BRAND

I’ve been trying to find a way to articulate this for a while without just saying “do you know when brands become inauthentic?….” Because that’s rather ambiguous, isn’t it? Then I heard the term “Purpose-washing” and everything fell into place. If […]
4th January 2017
Www.amandablum.com small business advise

PULL YOURSELF OFF THE COUCH + MOTIVATED TO GROW YOUR BIZ

The holiday lull. We’re all feeling it. That extra serving of rice sitting in the corner of our digestive track refusing to move. Roast potato lodged between the cogs of our metabolism.   We’re sluggish. The body’s heavy, the mind […]