I never wanted to run a business.
Even if I did, I didn’t think I was capable.
As a beatnik hippie (seriously, I used to wear Jesus sandals made from rope) sales and marketing were as appetizing to me as shaving my head and calling myself GI Jane.
It would have felt like a new personality.
Decidedly not me.
And yet, here I am.
It’s hilarious. Bloody ironic.
The ways we evolve and grow and shift are totally mind blowing.
Human progression in all its glory.
The paradox is that we need to let go of who we think we are to embrace who we really are:
Shedding identities like we shed minutes and days
(There’s something to be said about permission and letting go here…)
Business isn’t what it used to be.
It’s changing. Thank god, it’s changing.
We all know that.
Technology has changed the game.
(And this is all just a game, where the rules keep changing)
Not just because technology connects people and the way we conduct business. But because it’s changed culture. The way humans think and behave. Our expectations and awareness.
The more aware we become of interconnection and the plights and heights of others, the more we want to create solutions and go beyond the dopamine hit that comes with being a capitalist.
Business as a vehicle for social good, transparency, expression, advocacy, stewardship.
We don’t want to feel like dirty capitalists so we’re finding better ways to work within the system we’ve created.
(But to do better business, we have to be better humans)
A new existence mindset. A new money mindset. A new business mindset. A new way to inhibit. A new earth.
My relationship with money and what it means to transfer money from one person to another was one of the biggest lessons I had to go through.
Money is a trigger.
It’s the pistol and the bullet.
But it’s also energy and a concept.
Everything is energy and a concept. Fucking everything.
(A realisation that is as liberating as it is unsettling)
But once you feel the truth of that, the truth of the reality we play in, that’s when we can change the rules of the game and thats how things change. How we change.