Branding

7th May 2017
This is your brand's secret weapon - use it. how to tell your brand story www.amandablum.com

THIS IS YOUR BRAND’S SECRET WEAPON – USE IT

By now you’d have heard of Simon Sinek and the power of WHY. What you probably haven’t heard is Jonathan Field’s take on Story Blindness. These two make a potent combination. Hear me out on this, it’s game-changing. If you’re […]
2nd May 2017
THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO - brand storytelling www.amandablum.com

THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO

Ever visit a website and after scrolling the home page (for all of 7 seconds), think, “Nah, can’t be bothered!” That’s because you were greeted with TMI (too much information) or cheesy sales talk. Like one of these gems: “We’re a leader in……” […]
2nd February 2017
BE UNIQUE www.amandablum.com storytelling singapore

MAKE UNIQUENESS PART OF HOW YOU ROLL

Last night over networking drinks, a good friend said those dreaded words: “The market is saturated, it’s become difficult for me to do business and I’m seriously questioning whether I should continue.” Ahhhh, I wanted to flail my arms and […]
24th January 2017
Let truth be your brand #storytelling www.amandablum.com

LET TRUTH BE YOUR BRAND

I’ve been trying to find a way to articulate this for a while without just saying “do you know when brands become inauthentic?….” Because that’s rather ambiguous, isn’t it? Then I heard the term “Purpose-washing” and everything fell into place. If […]
26th November 2016

GOOD BRANDING SNEAKS UP ON YOU (AND REMINDS YOU WHAT YOU CARE ABOUT)

I have what you call a sweet tooth. Or a constant dance with diabetes, if we’re abandoning all euphemism. :::This is about branding, I swear. Keep reading:::: As a kid, I visited the local “sweet shop” on the way to school […]