Branding

26th August 2017

GOOD BRANDING SNEAKS UP ON YOU (AND REMINDS YOU WHAT YOU CARE ABOUT)

  As a kid, I visited the local “sweet shop” on the way to school every morning, filling my pockets with cola bottles, black jacks and sour swirls. I’d count my pennies on the counter while the shop owner patiently […]
7th May 2017
This is your brand's secret weapon - use it. how to tell your brand story www.amandablum.com

THIS IS YOUR BRAND’S SECRET WEAPON – USE IT

By now you’d have heard of Simon Sinek and the power of WHY. What you probably haven’t heard is Jonathan Field’s take on Story Blindness. These two make a potent combination. Hear me out on this, it’s game-changing. If you’re […]
2nd May 2017
THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO - brand storytelling www.amandablum.com

THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO

Ever visit a website and after scrolling the home page (for all of 7 seconds), think, “Nah, can’t be bothered!” That’s because you were greeted with TMI (too much information) or cheesy sales talk. Like one of these gems: “We’re a leader in……” […]
2nd February 2017
BE UNIQUE www.amandablum.com storytelling singapore

MAKE UNIQUENESS PART OF HOW YOU ROLL

Last night over networking drinks, a good friend said those dreaded words: “The market is saturated, it’s become difficult for me to do business and I’m seriously questioning whether I should continue.” Ahhhh, I wanted to flail my arms and […]
24th January 2017
Let truth be your brand #storytelling www.amandablum.com

LET TRUTH BE YOUR BRAND

I’ve been trying to find a way to articulate this for a while without just saying “do you know when brands become inauthentic?….” Because that’s rather ambiguous, isn’t it? Then I heard the term “Purpose-washing” and everything fell into place. If […]