Branding

2nd February 2017
BE UNIQUE www.amandablum.com storytelling singapore

MAKE UNIQUENESS PART OF HOW YOU ROLL

Last night over networking drinks, a good friend said those dreaded words: “The market is saturated, it’s become difficult for me to do business and I’m seriously questioning whether I should continue.” Ahhhh, I wanted to flail my arms and […]
24th January 2017
Let truth be your brand #storytelling www.amandablum.com

LET TRUTH BE YOUR BRAND

I’ve been trying to find a way to articulate this for a while without just saying “do you know when brands become inauthentic?….” Because that’s rather ambiguous, isn’t it? Then I heard the term “Purpose-washing” and everything fell into place. If […]