The proof is in the pudding – here are some success stories.
MY SCENT DESIGN
“We have no story” were the first words Julien said to me. And then: “Well, we have one, but we don’t know what it is, we just say we’re perfume manufacturers.”
Ohhh, this is one of my favourite scenarios – hunting for that unique, “distinctly you” angle.
After a series of sessions with the team at My Scent Design, we uncovered that they are actually about artistry and identity – they work with people and companies to create one-of-a-kind perfumes that capture what people want to convey. Do they want romance? Sensuality? Nostalgia?
The resulting pitch: “We are fragrance designers, experts at putting your message in a bottle”.