You’ll thank me. Your clients will thank me. You’ll have more fun and remember why you decided to run a business in the first place.
It’s not that metrics aren’t useful. They are.
But you know what they also are? A distraction from doing MEANINGFUL shit. I’m being blunt now.
Because I’m of the school of thought that when you focus on creating awesome stuff that you pour your whole heart into and connect with people who truly benefit from it, your business will soar.
Your Soul will soar.
For some businesses it’s marketing gold to focus on quadrupling followers.
For other businesses, it’s straight-up vanity.
You don’t need a million followers.
You just need 1000 people who love the shit out of what you do.
Ever heard of the 1000 true fans concept by Kevin Kelly? Kev says writers, artists, musicians, photographers, designers, filmmakers, etc. only need 1000 True Fans to make a living.
A True Fan, he says, will purchase anything and everything you produce. They buy the book, the T-shirt and tell their friends.
Basically: You make a difference to their lives and they GET your art.
When you are making a different and have a win-win business model in place, you don’t need to fixate on likes and followers. Likes for the sake of likes. Followers for the sake of followers
Social media and technology is a way to create better, deeper relationships. IT’S NOT THE METRIC FOR YOUR SUCCESS. Your fans are.
The world has gone totally mad trying to demand people’s attention to make a buck.
It’s temping. Bloody temping. “Everyone else is doing it.”
It’s the industry standard for scaling.
I don’t know about you, but I don’t want to scale at the expense of my craft. I don’t want to make stuff just because the guidebook says it gets a better hit.
I create stuff I believe in. And when it gets popular? It’s with 100% integrity.
I want to make things only I, Amanda Blum, can make.
And you, for the sake of our humanity, should create things only YOU can make.
If you find you’ve gone off course, get your soul back + make a profound impact with these questions:
These are the real questions. The questions come first, the metrics after.