brand storytelling

15th June 2017
How to find your purpose in life www.amandablum.com

Existential Crisis + The Truth About “Finding Your Purpose”

  Like many Millennials, I hit my 20s wanting to “change the world”.  I joined political campaigns and volunteered at non-profits, trying to engineer a way I could be a full-time humanitarian.  I’m one of those report stats that say: […]
7th May 2017
How to start a business www.amandablum.com brand storytelling

TO START A BUSINESS YOU HAVE TO SLAY YOUR DEMONS

Bit of a dramatic title. Or is it? I’ve already said that I believe business is a spiritual journey and that success is dependent on our ability to mitigate fear and self-sabotage. Make no mistake, many of the things we go […]
7th May 2017
How to write good copy

GET THEM AT THE FIRST SENTENCE (HOW TO WRITE GOOD COPY)

  Once upon a time doesn’t work in business. Neither does “We deliver tech-savvy solutions” Or “Reach your full potential” (Coaches, I know you’re fond of that one!) When it comes to your website, every word is precious real estate. […]
7th May 2017
This is your brand's secret weapon - use it. how to tell your brand story www.amandablum.com

THIS IS YOUR BRAND’S SECRET WEAPON – USE IT

By now you’d have heard of Simon Sinek and the power of WHY. What you probably haven’t heard is Jonathan Field’s take on Story Blindness. These two make a potent combination. Hear me out on this, it’s game-changing. If you’re […]
2nd May 2017
THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO - brand storytelling www.amandablum.com

THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO

Ever visit a website and after scrolling the home page (for all of 7 seconds), think, “Nah, can’t be bothered!” That’s because you were greeted with TMI (too much information) or cheesy sales talk. Like one of these gems: “We’re a leader in……” […]
30th June 2016

WHEN FEAR SABOTAGES YOUR SUCCESS (AND YOUR BRANDING)

I don’t want this to be one of those namby posts spouting how facing your fears is the elixir for changing your life But… I do wanna talk about how fear can sneak up on you, acting like it has […]
8th October 2015
HOW ONE ENTREPRENEUR SUCCESSFULLY MIXES BUSINESS WITH HEART

HOW ONE ENTREPRENEUR SUCCESSFULLY MIXES BUSINESS WITH HEART

You’ve heard of social enterprises like 18chefs, Dignity Kitchen and School of Thought, but have you heard of SEOciety? Of course you haven’t. Jing Yan, the woman behind the enterprise, deploys her vision so discreetly you’d think she’s smuggling diamonds […]