singapore

7th May 2017
This is your brand's secret weapon - use it. how to tell your brand story www.amandablum.com

THIS IS YOUR BRAND’S SECRET WEAPON – USE IT

By now you’d have heard of Simon Sinek and the power of WHY. What you probably haven’t heard is Jonathan Field’s take on Story Blindness. These two make a potent combination. Hear me out on this, it’s game-changing. If you’re […]
2nd May 2017
THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO - brand storytelling www.amandablum.com

THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO

Ever visit a website and after scrolling the home page (for all of 7 seconds), think, “Nah, can’t be bothered!” That’s because you were greeted with TMI (too much information) or cheesy sales talk. Like one of these gems: “We’re a leader in……” […]
26th November 2016

GOOD BRANDING SNEAKS UP ON YOU (AND REMINDS YOU WHAT YOU CARE ABOUT)

I have what you call a sweet tooth. Or a constant dance with diabetes, if we’re abandoning all euphemism. :::This is about branding, I swear. Keep reading:::: As a kid, I visited the local “sweet shop” on the way to school […]
15th August 2015

AVOID THESE WRITING PITFALLS THAT’LL KILL YOUR CREDIBILITY

The challenge writers face is not the prose, grammar or writing style (although those are significant too), it’s the validity of argument. It’s too easy to fall victim to personal biases. A lot of the time grand assumptions and statements […]
20th January 2015

ON DOING WHAT YOU WANT IN LIFE

The sign you should be doing something else in life can hit you in different ways. Mine was an over-priced calculus textbook that smelled like rubber and cellulose. Or what you’d imagine cellulose to smell like. It hit the back of […]
29th December 2014

5 TIPS TO TELL YOUR BUSINESS STORY

  What’s the big deal about storytelling, anyway? If you attended #PWIB14  earlier this month and participated our mini storytelling workshop, you would have perhaps experienced the answer to that question. Eileen and I had a ton of ideas and […]