storytelling singapore

26th November 2016

GOOD BRANDING SNEAKS UP ON YOU (AND REMINDS YOU WHAT YOU CARE ABOUT)

I have what you call a sweet tooth. Or a constant dance with diabetes, if we’re abandoning all euphemism. :::This is about branding, I swear. Keep reading:::: As a kid, I visited the local “sweet shop” on the way to school […]
8th October 2015
HOW ONE ENTREPRENEUR SUCCESSFULLY MIXES BUSINESS WITH HEART

HOW ONE ENTREPRENEUR SUCCESSFULLY MIXES BUSINESS WITH HEART

You’ve heard of social enterprises like 18chefs, Dignity Kitchen and School of Thought, but have you heard of SEOciety? Of course you haven’t. Jing Yan, the woman behind the enterprise, deploys her vision so discreetly you’d think she’s smuggling diamonds […]
15th August 2015

AVOID THESE WRITING PITFALLS THAT’LL KILL YOUR CREDIBILITY

The challenge writers face is not the prose, grammar or writing style (although those are significant too), it’s the validity of argument. It’s too easy to fall victim to personal biases. A lot of the time grand assumptions and statements […]
21st January 2015

THE BRAND STORYTELLING WORKSHOP – Thurs 12th February 2015

I’M HOLDING A BRAND STORYTELLING WORKSHOP In this workshop, learn the secret to engaging, captivating and attracting customers through brand storytelling. Your brand stories encapsulate all that you are and all that you do. From your vision, mission, history, goals, […]
20th January 2015

ON DOING WHAT YOU WANT IN LIFE

The sign you should be doing something else in life can hit you in different ways. Mine was an over-priced calculus textbook that smelled like rubber and cellulose. Or what you’d imagine cellulose to smell like. It hit the back of […]
29th December 2014

5 TIPS TO TELL YOUR BUSINESS STORY

  What’s the big deal about storytelling, anyway? If you attended #PWIB14  earlier this month and participated our mini storytelling workshop, you would have perhaps experienced the answer to that question. Eileen and I had a ton of ideas and […]
19th November 2014

HOW STORYTELLING CAN POWER ANY BUSINESS – A FILMMAKER’S PERSPECTIVE

Intimately knowing filmmaker Eileen Chong, I know with certainty that beneath the unconventional, goofy and half-intended-scruffy-exterior, lies incredible insight and playful wisdom in to the world of storytelling and world at large. As visionary and as animated as the films […]