Branding
26th August 2017
As a kid, I visited the local sweet shop on the way to school every morning, filling my pockets with cola bottles and black jacks. I’d count my pennies on the counter while the shop owner patiently waited. It was […]
7th May 2017
By now you’d have heard of Simon Sinek and the power of WHY. What you probably haven’t heard is Jonathan Field’s take on Story Blindness. These two make a potent combination. Hear me out on this, it’s game-changing. If you’re […]
2nd May 2017
Ever visit a website and after scrolling the home page (for all of 7 seconds), think, “Nah, can’t be bothered!” That’s because we were greeted with the same ol’ sales talk. It’s not just boring and predictable, it makes us feel as if someone is […]
2nd February 2017
Last night over networking drinks, a good friend said those dreaded words: “The market is saturated, it’s become difficult for me to do business and I’m seriously questioning whether I should continue.” Ahhhh, I wanted to flail my arms and […]
24th January 2017
I’ve been trying to find a way to articulate this for a while without just saying “do you know when brands become inauthentic?….” Because that’s rather ambiguous, isn’t it? Then I heard the term “Purpose-washing” and everything fell into place. If […]