As a kid, I visited the local sweet shop on the way to school every morning, filling my pockets with cola bottles and black jacks. I’d count my pennies on the counter while the shop owner patiently waited. It was our daily routine. He knew my name but I didn’t know his. My 10-year-old brain never thought to ask.
Now in my 30s, I’ve stopped playing karma with my waist line and insulin levels. Ah, the sad reality of adulting!
I miss ice slushes, especially on humid days and rebellious beach outings when we’d add vodka to large cups of artificial colouring and fructose. So bad and yet good. I thought I had to give that up forever, until one fateful day when I stumbled upon an adorable beverage cove.
“Want a sample? You can sample any flavour” the shop owner asked.
“Slushes usually have syrup in them, so to make it healthier, I make them from fresh juice instead. It’s so hot in Singapore, you know?” she said, roping me in with a smile and one swift selling point.
Blink and you’d miss it.
And then her stories poured out:
As a kid she experimented with flavours, finding different ways to cool off during her summer breaks.
Her mum breaking ice with a piece of cloth and a hammer.
Picking fruit from her neighbour’s garden.
Giving up sugar when her health suffered, but still wanting the comfort of her favorite drink.
Straight into the WHY:
Sugar sucks when you’re an adult. Try this instead. Healthier and scratches your childhood itch.
(Someone should use that as their product description. If only more companies were as bold as the Dollar Shave Club)
From Pomegranate and lemonade to green tea and blueberry; indulgence without the guilt. And all from the sweetest lady, happy to serve.
Kindness and nostalgia.
It’s the type of thing people remember.
It’s the type of thing that inspires a total stranger to write a blog
What can I say, her charm and sincerity reminded me of the small town I grew up in Florida.
Reminding me that a brand is as tangible a good product (and the message your share
) and as intangible as how you make a person feel.