storytelling
26th August 2017
As a kid, I visited the local sweet shop on the way to school every morning, filling my pockets with cola bottles and black jacks. I’d count my pennies on the counter while the shop owner patiently waited. It was […]
15th June 2017
Like many Millennials, I hit my 20s wanting to “change the world”. I joined political campaigns and volunteered at non-profits, trying to engineer a way I could be a full-time humanitarian. I’m one of those report stats that say: […]
7th May 2017
Once upon a time doesn’t work in business. Neither does “We deliver tech-savvy solutions” Or “Reach your full potential” (Coaches are fond of that one!) When it comes to your website, every word is precious real estate. Each sentence […]
7th May 2017
By now you’d have heard of Simon Sinek and the power of WHY. What you probably haven’t heard is Jonathan Field’s take on Story Blindness. These two make a potent combination. Hear me out on this, it’s game-changing. If you’re […]
2nd May 2017
Ever visit a website and after scrolling the home page (for all of 7 seconds), think, “Nah, can’t be bothered!” That’s because we were greeted with the same ol’ sales talk. It’s not just boring and predictable, it makes us feel as if someone is […]
30th June 2016
I don’t want this to be one of those namby posts spouting how facing your fears is the elixir for changing your life But… I do wanna talk about how fear can sneak up on you, acting like it has […]
15th August 2015
The challenge writers face is not the prose, grammar or writing style (although those are significant too), it’s the validity of argument. It’s too easy to fall victim to personal biases. A lot of the time grand assumptions and statements […]
7th February 2015
What is branding, anyway? If you’ve asked that, you’re not alone. In this confusing world of logos and advertisements, it’s difficult to decipher exactly what branding is. Haven’t we all scratched our head and wondered what makes a brand stand […]
20th January 2015
The sign you should be doing something else in life can hit you in different ways. Mine was an over-priced calculus textbook that smelled like rubber and cellulose. Or what you’d imagine cellulose to smell like. It hit the back of […]