Blog

18th October 2017

…AND WOMEN All AROUND THE WORLD SIGH #MeToo

I was 10 years old. The first time it happened, anyhow. I went to the supermarket with my friend and her mum. “Wow, they’re so pretty” the shop owner said to my friend’s mum. Then he grabbed me, put me […]
16th October 2017
achieving goals www.amandablum.com storytelling

Achieving goals (even when they’re a long way up + a long way to go)

    When I was a child, I was a math kid through and through. Numbers were my thing. No one could solve an equation quicker than me. Words, though? Words were my weakness. And I don’t mean that in […]
18th September 2017

PODCAST: ON SABBATICALS, IDENTITY, SPIRITUALITY AND PERMISSION TO CHANGE

  This is my very first podcast. I felt compelled to do it because I wanted to share my honest experience with taking a sabbatical. There were some surprising highs and lows… the lows were deeply challenging and, after the […]
26th August 2017

GOOD BRANDING SNEAKS UP ON YOU (AND REMINDS YOU WHAT YOU CARE ABOUT)

  As a kid, I visited the local “sweet shop” on the way to school every morning, filling my pockets with cola bottles, black jacks and sour swirls. I’d count my pennies on the counter while the shop owner patiently […]
18th August 2017

PROS & CONS OF BEING A HIGHLY EMOTIONAL PERSON

    We often hear about the downside of being emotional… the need to “suck it up” in a culture where “boy’s don’t cry” and sensitivity is taken as a sign as weakness. No wonder we feel embarrassed. Instead of paying attention […]
15th July 2017

ON TRUSTING IN THE PROCESS OF LIFE (even when you’re in denial)

Ten years ago (when I was 22, living at home, and thinking tomorrow would never come) my mum came home with a fruit tree shrub. We didn’t know what it was. Maybe lemons? Maybe limes? “How long do you think […]
15th June 2017
How to find your purpose in life www.amandablum.com

Existential Crisis + The Truth About “Finding Your Purpose”

  Like many Millennials, I hit my 20s wanting to “change the world”.  I joined political campaigns and volunteered at non-profits, trying to engineer a way I could be a full-time humanitarian.  I’m one of those report stats that say: […]
7th May 2017
How to start a business www.amandablum.com brand storytelling

TO START A BUSINESS YOU HAVE TO SLAY YOUR DEMONS

Bit of a dramatic title. Or is it? I’ve already said that I believe business is a spiritual journey and that success is dependent on our ability to mitigate fear and self-sabotage. Many of the things we go through (confusion, over-thinking, […]
7th May 2017
How to write good copy

GET THEM AT THE FIRST SENTENCE (HOW TO WRITE GOOD COPY)

  Once upon a time doesn’t work in business. Neither does “We deliver tech-savvy solutions” Or “Reach your full potential” (Coaches, I know you’re fond of that one!) When it comes to your website, every word is precious real estate. […]