writing

26th November 2016

GOOD BRANDING SNEAKS UP ON YOU (AND REMINDS YOU WHAT YOU CARE ABOUT)

I have what you call a sweet tooth. Or a constant dance with diabetes, if we’re abandoning all euphemism. :::This is about branding, I swear. Keep reading:::: As a kid, I visited the local “sweet shop” on the way to school […]
15th August 2015

AVOID THESE WRITING PITFALLS THAT’LL KILL YOUR CREDIBILITY

The challenge writers face is not the prose, grammar or writing style (although those are significant too), it’s the validity of argument. It’s too easy to fall victim to personal biases. A lot of the time grand assumptions and statements […]
29th December 2014

5 TIPS TO TELL YOUR BUSINESS STORY

  What’s the big deal about storytelling, anyway? If you attended #PWIB14  earlier this month and participated our mini storytelling workshop, you would have perhaps experienced the answer to that question. Eileen and I had a ton of ideas and […]