writing

26th August 2017

GOOD BRANDING SNEAKS UP ON YOU (AND REMINDS YOU WHAT YOU CARE ABOUT)

  As a kid, I visited the local “sweet shop” on the way to school every morning, filling my pockets with cola bottles, black jacks and sour swirls. I’d count my pennies on the counter while the shop owner patiently […]
15th August 2015

AVOID THESE WRITING PITFALLS THAT’LL KILL YOUR CREDIBILITY

The challenge writers face is not the prose, grammar or writing style (although those are significant too), it’s the validity of argument. It’s too easy to fall victim to personal biases. A lot of the time grand assumptions and statements […]
29th December 2014

5 TIPS TO TELL YOUR BUSINESS STORY

  What’s the big deal about storytelling, anyway? If you attended #PWIB14  earlier this month and participated our mini storytelling workshop, you would have perhaps experienced the answer to that question. Eileen and I had a ton of ideas and […]