Amanda is sharp and spot on. I felt guided, assured and on the right track. The process of crystalizing the strategy, however, was gruelling. I needed to soul search and ask myself sometimes deep fundamental questions that would made me question my core. I gained so much value that was outside of the scope of work. As an entrepreneur starting out, there are times when I tremble from lack of self-confidence. This is when Amanda was able to recognise my moment of doubt and give me a poke. I was made to confront my insecurities that were blocking me, which were tough to admit and terrifying to confront. But I had to face my fears head on or I will be left paralysed. It was done in a most classy and caring way. Amanda is one of a kind. Anyone can write, but only Amanda Blum has the sharp intuition to know exactly what to write about, to whom, why and how.