branding

15th June 2017
How to find your purpose in life www.amandablum.com

Existential Crisis + The Truth About “Finding Your Purpose”

  Like many Millennials, I hit my 20s wanting to “change the world”.  I joined political campaigns and volunteered at non-profits, trying to engineer a way I could be a full-time humanitarian.  I’m one of those report stats that say: […]
7th May 2017
How to start a business www.amandablum.com brand storytelling

TO START A BUSINESS YOU HAVE TO SLAY YOUR DEMONS

Bit of a dramatic title. Or is it? I’ve already said that I believe business is a spiritual journey and that success is dependent on our ability to mitigate fear and self-sabotage. Make no mistake, many of the things we go […]
7th May 2017
How to write good copy

GET THEM AT THE FIRST SENTENCE (HOW TO WRITE GOOD COPY)

  Once upon a time doesn’t work in business. Neither does “We deliver tech-savvy solutions” Or “Reach your full potential” (Coaches, I know you’re fond of that one!) When it comes to your website, every word is precious real estate. […]
7th May 2017
This is your brand's secret weapon - use it. how to tell your brand story www.amandablum.com

THIS IS YOUR BRAND’S SECRET WEAPON – USE IT

By now you’d have heard of Simon Sinek and the power of WHY. What you probably haven’t heard is Jonathan Field’s take on Story Blindness. These two make a potent combination. Hear me out on this, it’s game-changing. If you’re […]
2nd May 2017
THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO - brand storytelling www.amandablum.com

THIS KILLS BUSINESS QUICKER THAN AN UGLY LOGO

Ever visit a website and after scrolling the home page (for all of 7 seconds), think, “Nah, can’t be bothered!” That’s because you were greeted with TMI (too much information) or cheesy sales talk. Like one of these gems: “We’re a leader in……” […]
30th June 2016

WHEN FEAR SABOTAGES YOUR SUCCESS (AND YOUR BRANDING)

I don’t want this to be one of those namby posts spouting how facing your fears is the elixir for changing your life But… I do wanna talk about how fear can sneak up on you, acting like it has […]